The Value of Self and Content In Business

It can be tough, building your own business from scratch.

Trust me, I’ve been there.

ESPECIALLY when you’re learning to create CONTENT.

When creating content, it’s important that you understand it’s more than just knowing whom your audience is; it’s also about knowing who YOU are.

There are many entrepreneurs trying to sell you a dream when they’re unsure of their own. Uncertain of what they’re selling even works!

So as your personal development coach it is my duty to ask you, do you know yourself?

While you’re jumping straight into marketing, strategies, and content….

Do you know YOUR value and self-worth? How to use knowing that you’re purposeful and by that, what you do speaks through you?

Are you able to pin point two strengths and weaknesses that you’ve like to work on to develop your business around? Using what you already have to build a strong foundation on?

Do you understand the importance of your worth and how it plays into developing your content, your business structure, and your brand?

These are questions that you should already know the answer to.

In knowing these answers, in being able to talk with me about your self-worth and value, we can understand the direction you need to go in.

You’re not a computer. You are not a “one size fit all type of entrepreneur. You are a person with a personality, quality, and value that deserves to be put FRONT AND CENTER in her business.

So tell me, do you know your value?

How much Power and Responsibility to you take over your life?

I know that’s a huge question to be answered, and it can even be frightening to think about, but it’s a question that truly leads to a huge amount of happiness, success, and clarity within your life and business.

For example, when something good happens to you in your life, do you feel that you’re a bystander to what happen and you got “lucky” or “blessed” by a higher power with what happen, instead of realizing the energy and power you have over your actions which ATTRACTED the good and led to even better things in your life?

Or even when something bad happens to you in your life, do you feel that you are being punished for something you did in your past or that you’re punished for not doing something right, instead of actually taking responsibility of the fact that you ma have ATTRACTED that within your life by the thoughts, the feelings, the constant negative attitude that you may have been having that week?

One thing many successful entrepreneurs understand is that they have POWER to attract whatever comes into their life by being able to take RESPONSIBILITY for their actions, for their thoughts, and feelings.

They understand that they’re not a bystander and that they’re not a victim to things that happen in their life, but they can actually be in control of the things that happen within their world.

You do have control over the amount of happiness and success you have within your life. It all starts and begins with loving your mind.

Being able to start by loving yourself for who you are and what you do and do not know. For accepting your thoughts, your feelings, and being able to realize that you may have work to do, but it’s nothing that you CAN’T do.

Taking responsibility and taking the power that is rightfully yours, will help you to gain that clarity, that confidence, and success that you’re truly wanting in your life and business.

But that success and power does not come to those who feel they’re not in control of their lives.



In the beginning, as children we all had dreams, we all wanted to be something amazing…


Then of course as time goes by, the “reality” of life, or what we are taught, steers us in a direction of making “socially logical” choices as to what we should do and not do.


We choose a career or job that we truly dislike and is not really what we imagined.


We suddenly realize we are going about our days in a seemingly never-ending race or rut


THEN you get this sense of longing that starts to rise to the surface and you begin to wonder, “How did I get here? And you question what’s next on your path.”


THIS is where clarity comes in. To help you understand who you are as a person, what you truly want in life, and what direction you should take next!


There are 3 KEY steps in helping you to gain clarity, confidence, and direction:


  1. The first step is self-awareness, in discovering TRULY who you are. This is a realization of what is going on inside you and around you. In gaining clarity you perspective about yourself and your life begin to change.
    1. You begin paying attention & noticing things that have always been around you
    2. You see things in a new light and begin to shift your perspective in certain areas of your life
    3. It often seems as if you are opening your eyes for the first time—really seeing what is POSSIBLE in your life. Figuring out your true needs, your true capabilities, and questioning yourself as to where to go next.

With self-awareness, you realize that you have been “blinded” by the norms of what people consider life, and now you are ready to LIVE.

  1. The second step is Direction, clarifying what you want. Your direction can be a place, an experience, and state of being or profession.
    1. When you know where you are going it gives you a greater sense of purpose and determination. It helps you create a plan to move forward since you know where forward is.
    2. You need to be aware of your vision, which is a picture of your future or present life that serves as inspiration and foundation for planning and goal setting.
    3. You need to be aware of your purpose, which shows up in the impact you are having and the one you would like to have in your life and work. Impact includes the type of difference you want to make in your work and life. It contributes to a sense of fulfillment
  2. Next we have Exploration & Action, which are basically getting started on your own path. This process allows you to take what you’ve learned about who you are and where you are going and learn what further knowledge, skills, or experience is needed—what it will take for you to get what you want!
    1. You begin to create specific goals and from those goals you create an action plan to work through and achieve them
    2. Your goals should be written down. What is most important when writing goals is that they align with your vision and intentions and that they are clear enough so you can take action around them.
    3. Your plan includes the bigger picture of all your goals and how they fit together toward the realization of your vision and intentions.
    4. Your strategy is your method of working through your goals that may include time you will devote to each goal, choosing which comes first, which goals may have a ripple effect on the others and much more. Having a strategy helps you integrate your exploration and action into your daily life


With these Key steps you are able to gain a more clear and confident direction in who you are and what you want in life. When you are clear in taking action or clear in who you are, you gain the confidence in KNOWING what you need to do and how to get it done.


This is NOT an easy process by any means, but it’s necessary when you feel like you’re stuck, you’re wanting something better for your life, and you’re wanting to succeed.


Success and change takes action, and as a personal empowerment coach, that’s what I am here to help you do!

It’s Time To Take Care of You This Weekend

Self care is care provided “for you, by you.” It’s about identifying your own needs and taking steps to meet them. It is taking the time to do some of the activities that nurture you. Self care is about taking proper care of yourself and treating yourself as kindly as you treat others.

On an airplane, an oxygen mask drops in front of you. What do you do? As we all know, the first rule is to put on your own oxygen mask before you assist anyone else. Only when we first help ourselves can we effectively help others. Caring for yourself is one of the most important things you can do for yourself. It is also one of the easiest things to forget. But you benefit greatly from self care and so do others in your life.

Women spend much of their lives nurturing others. When we find ourselves focusing more on others than ourselves, we become worn out, stressed out and run down. For those of us who spend time helping and caring for others, it is too easy to neglect our own needs. It’s like “running on empty” when we don’t take the time to re-fuel.
We spend so much time and effort caring for our partners, children, pets, friends, family members, employers and employees. Add to that the numerous volunteer activities, errands, housework, family functions, meetings, etc.—and there isn’t much time left for caring for ourselves.

Women need to balance the stress and activity of daily life with activities that bring a sense of peace and well being to their minds and bodies. Women who neglect their own needs and forget to nurture themselves often become unhappy, have low self-esteem and feel resentment. Self care means treating yourself as a worthwhile person and showing that you are valuable, competent and deserving.

What are Some Examples of Self Care Activities?

Remember, practicing self care does not have to cost much. In fact there are many things that you can do that are free or affordable.

  • Talk openly with a trusted friend.
  • Sit outside and listen to the birds.
  • Practice breathing exercises (the library has books to help you with this). Make sure you are eating a well balanced diet
  • Get enough sleep
  • Make room in your life for a nap. Rest a while and “recharge”.
  • Make exercise a regular part of your routing (a 20 minute walk 3 times a week will do).
  • Take a warm bath/shower. Warm water is very soothing and relaxing for tight and tense muscles and for the mind.
  • Listen to music you enjoy.
  • Try a yoga class.
  • Journaling.
  • Read a good book recommended by a friend.
  • Plant a garden.
  • Buy yourself a little something—a flower, a candle to enjoy during your bath.
  • Make room in your schedule for attending a class to learn something new (pottery, a language, scrapbooking etc.)

Learning to manage it is another way to embrace self care, and you can start by creation a budget with purpose. Maybe you want to travel. Maybe you want to feel secure. Either way, make the goal about you, and not only will you feel better about it, you’ll also be more apt to stick to it, and therefore less stressed.

Taking care of your basic physical and emotional needs should really be the backbone for getting stuff done, but ironically, self care is usually the first thing to go. If it’s gotten to the point that you’ve perhaps even forgotten what it means to take care of yourself, these points should help you recover.